About BEHOLD

A Korean tour operator
built on fieldwork

BEHOLD designs and leads journeys to Israel and the Middle East for Korean churches, ministries and organizations, and plans tailored trips for independent travelers.

At a glance

Company profile

Company: BEHOLD (비홀드)
Founded: November 2025
License: General travel agency, Republic of Korea · No. IFEZ-S-G-130
Founder & CEO: Kim Choongmin (Chase Kim)
Focus: Israel and the Middle East · Themed journeys in Europe
Clients: Churches, ministries, organizations · Independent travelers (FIT)
Languages: Korean, English
Office: Songdo, Incheon, Republic of Korea

Founder

Kim Choongmin (Chase Kim)

Chase first came to Israel in 2018 on his own. From 2020 he returned as tour leader and interpreter for Korean groups, and spent years learning the country by driving its roads and deserts himself.

He founded BEHOLD in 2025 to prepare journeys the way he had learned to: start from the context of a place, not a list of sites.

He leads BEHOLD's groups in person and usually serves as their interpreter. Our tour leaders work in both Korean and English, so local teams can deal with us directly.

In the field

Leading and interpreting
in person

Chase Kim speaking to a group in Israel — Connecting Israel and Korea

Interpreting for the group beside a potter at Nazareth Village — Nazareth Village, interpreting on site

Briefing a group at Capernaum — Capernaum, briefing the group

Leading the group at Masada — Masada, leading the group

Explaining the history of Caesarea by the sea — Caesarea, historical briefing

Explaining the terrain at the Masada model — Masada, terrain and history

Briefing the group on the Holocaust at Yad Vashem — Yad Vashem, Holocaust briefing

Leading the group through the Old City of Jerusalem — Jerusalem, leading and interpreting

How we work

From first inquiry to settlement

PurposeWe start with what the group wants to gain, before choosing places.
ItineraryRoute, pace and timing are planned around distances, holidays, Shabbat and season.
PartnersGround services are arranged with local partners once numbers and dates are confirmed.
On the groundA BEHOLD leader travels with the group, working with local teams in English.
SettlementCosts are closed out and reported after the journey.

Experience

Field record

Founder

2018

First visit to Israel, independent fieldwork

2018

Camino de Santiago, full route including Fisterra (approx. 900 km, 25 days)

2020

Israel · 44 participants · Assistant tour leader and interpreter

2023

Israel · 57 participants · Tour leader and interpreter

2025

Self-drive survey of the Negev and southern desert

BEHOLD

2025.11

BEHOLD founded · Registered general travel agency

2025.12

Site survey · Moravian heritage, Czechia and Germany

2025.12

Site survey · Jordan, Jerash to Wadi Rum (self-drive, one week)

2026.02

Israel · 6 participants · Private group, founder as leader

2026.07

Israel · 22 participants · Tour leader and interpreter